Kermit Brown, President & CEO of Churchill Brown, recently completed a luxury home marketing training course offered by the Institute of Luxury Home Marketing.
The course – which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore- Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.
“It’s imperative to understand the state of the luxury market and the training always provides new insight. It’s very beneficial to my clients that we are on top of current marketing trends and technology and always looking for the most creative ways to promote expensive homes and estates.”